Relationship building skills are valuable as business owner. And as you know, It takes time to pay attention to your existing clients. Nurturing your clients is much like nurturing your plants. Nature has a way of nurturing plants that are even in rocks. I call this Customer Love.
Did you know . . .
• repeat clients spend 33% more than new clients?
• referrals among repeat clients are 107% greater than non-clients?
• it costs six times more to sell something to a prospect than to sell that same service or product to an existing client?
I think it is interesting to note that spending the bulk of your money in nurturing and developing our existing relationships with people you probably have contact with daily, weekly or monthly, is really important.
Clients want to know that we care about them and their business. Providing Nurture Marketing to them is crucial! Long-term client loyalty is an on-going effort no matter what the size of your business or yours. Putting this into play could very well increase your sales by 50% without increasing your marketing budget. Now that can really be a win-win!
My favorite way is to use Send Out Cards and drop them a thank you loyalty card. Or to do a 6 card campaign (much like an email campaign but with real cards), to keep in touch, and letting them know about your referral program.
Remember with Send Out Cards… You just pick out your card online from our zillion and one card catalog, personalize it, pay for postage and a gift if you like, and hit Send. Send out Cards does all the rest….they print it, stuff it, stamp it, mails it with your handwriting if you chose) all for about $3 a card. Awesome right?
What are you currently doing to nurture your clients and customers and showing customer love?