Social Media Archives - Page 8 of 9

Did you say Social Media Marketing again?

Yes, yes— I know, too much information all over out there on the subject of social media…but why you ask??? Cause it’s SO important in today’s world! So I am going to talk about it one more time….bear with me!

Social media can be an effective marketing strategy if used wisely. Some self promotion is expected, However, the majority of your social media posts should be engaging with your audience and providing valuable information for your potential clients or customers. There is the 80/20 rule that applies here. Post 80% valuable tips and tricks, and yes…even humor! Get your peeps talking! Only post 20% about promoting your product or service is some way.

And then there are our blogs. Keep them very search engine friendly and again, observe the 80/20 rule. It should also direct your readers to your website. Many of us have a blog inside our website.

Short blog entries make great ezine content. Include a paragraph from your blog in your newsletter with a ‘read more’ link that takes your readers to your blog.

Twitter Tips

Twitter has so many uses as you already know..but here are some more:

Post quick tips, quotes or a catchy sentence or phrase from your book or speech. Include a link back to your website.

Again the 80/20 rule for Social Media and engage your followers! You can educate and give tips with valuable information to your prospects and clients so that they turn to you as the expert in your business.

Post links to specific blog post or to your newsletter sign up page.

Use a scheduling tool like Hootsuite to schedule Tweets in advance. Use Tweepi to and to automatically follow anyone who follows you, or unfollow those who don’t follow you.

Have your Twitter posts automatically feed to your Facebook page and widen your exposure.

Watch the Direct Messages you receive and any @ messages. Try to connect with these people and start building relationships. Engage!

What unique way do you use social media?

Nurture Marketing

By Annette Leave a Comment

Relationship building skills are valuable as business owner. And as you know, It takes time to pay attention to your existing clients. Nurturing your clients is much like nurturing your plants. Nature has a way of nurturing plants that are even in rocks. I call this Customer Love.

Did you know . . .
• repeat clients spend 33% more than new clients?
• referrals among repeat clients are 107% greater than non-clients?
• it costs six times more to sell something to a prospect than to sell that same service or product to an existing client?

I think it is interesting to note that spending the bulk of your money in nurturing and developing our existing relationships with people you probably have contact with daily, weekly or monthly, is really important.

Clients want to know that we care about them and their business. Providing Nurture Marketing to them is crucial! Long-term client loyalty is an on-going effort no matter what the size of your business or yours. Putting this into play could very well increase your sales by 50% without increasing your marketing budget. Now that can really be a win-win!

My favorite way is to use Send Out Cards and drop them a thank you loyalty card. Or to do a 6 card campaign (much like an email campaign but with real cards), to keep in touch, and letting them know about your referral program.

Remember with Send Out Cards… You just pick out your card online from our zillion and one card catalog, personalize it, pay for postage and a gift if you like, and hit Send. Send out Cards does all the rest….they print it, stuff it, stamp it, mails it with your handwriting if you chose) all for about $3 a card. Awesome right?

What are you currently doing to nurture your clients and customers and showing customer love?

Are you Active and Engaging on Twitter Lists?

By Annette Leave a Comment

You should be! You’ve probably seen at least one reference on your own profile page to Twitter lists.

Twitter lists are a powerful way to categorize Twitter users according to their area of expertise, or the topics of their tweets and then, once the list is created, let anyone see it. They save valuable time because when you create a list, every tweet from every person on that list feeds into that particular list.

The lists are powerful tools that can help you do valuable research, track down experts in a particular niche, find people in your target market, spy on your competitors, find journalists who cover your industry, and so much more.

They’re also an excellent way to determine how other people perceive your expertise and your brand. Here’s what I mean.

Go to your Twitter Home or Profile page and look under your photo on the upper right side. You’ll see the number of people you’re following, the number of people who are following you, and the number of lists you’re on. Click on “Listed.”

Instantly, you can look down the list and see which Twitter users have put you on one of their lists, and you can see the names of their lists. For example, I’m on a number of Twitter lists. When I click on “Listed,” a window opens and I can see that many of the lists include the words “virtual assistant”, “VAs” and “social media.”

If you aren’t on many lists, or you haven’t created your own lists yet, that’s OK. Joan Stewart, aka, The Publicity Hound has many Twitter tips as well as tons of other social and book tips!

http://publicityhound.com/blog/topic/social-media/twitter

Start using Twitter lists today! What did you discover?