Online Business Love

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Annette Customer Love

Making Your Facebook Pages Timeline Work For You

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New changes seem to be always in line at Facebook. Once you really understand how the changes work, they really begin to make sense! Making your Facebook pages timeline work for you will really make a difference!

On March 31st, 2012, you will not be able to opt out of using the new design, so here are a few tips to make the best of it.

Make your Cover Art BOLD! A  picture is worth a thousand words so creating a strong cover image that connects your readers to what your brand is all about is essential. A single, powerful, bold l photograph can have a lot of impact here! BUT– it cannot have promotions, discounts or graphics that encourage people to “like” your page. Th best image size is 851 x 315 pixels, but smaller images will work also, smallest being 399 pixel wide. You can also use a free photo editor tool like Pixlr to help in the process

Square up your profile picture Instead of being longer as it is currently, it will be positioned in a square over your cover art image. It will need be at least 180 pixels square.

Put your most important applications first. With the new layout, Facebook apps are your photo albums, events and the number of people who like your page. Only the first four will display when your Facebook Page first loads but you can have 12 max.

Put a good consistent content post plan in place. This new timeline really shows your inactivity so make in minimal.

Organize create love in your posts. Highlight them by clicking on the star and pencil  includes the ability to hide items, delete items and mark items as spam.

New to Facebook Pages is the admin panel for private messages. Be on top of that monitoring. People like to chat!

RSS Feed feature is New! Use it to bring tons of new people in!

I am loving the new changes, how about you?

 

Did you say Social Media Marketing again?

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social media rubix cube customer loveYes, yes— I know, too much information all over out there on the subject of social media…but why you ask??? Cause it’s SO important in today’s world! So I am going to talk about it one more time….bear with me!

Social media can be an effective marketing strategy if used wisely. Some self promotion is expected, However, the majority of your social media posts should be engaging with your audience and providing valuable information for your potential clients or customers. There is the 80/20 rule that applies here.  Post 80% valuable tips and tricks,  and yes…even humor! Get your peeps talking!  Only post 20% about promoting your product or service is some way.

And  then there are our blogs.  Keep them very search engine friendly and again, observe the 80/20 rule. It should also direct your readers to your website. Many of us have a blog inside our website.

Short blog entries make great ezine content. Include a paragraph from your blog in your newsletter with a ‘read more’ link that takes your readers to your blog.

Twitter Tips

Twitter has so many uses as you already know..but here are some more:

  • Post quick tips, quotes or a catchy sentence or phrase from your book or speech. Include a link back to your website.
  • Again the 80/20 rule for Social Media and engage your followers! You can educate and give tips with valuable information to your prospects and clients so that they turn to you as the expert in your business.
  • Post links to specific blog post or to your newsletter sign up page.
  • Use a scheduling tool like Hootsuite to schedule Tweets in advance. Use Tweepi to and to automatically follow anyone who follows you, or unfollow those who don’t follow you.
  • Have your Twitter posts automatically feed to your Facebook page and widen your exposure.
  • Watch the Direct Messages you receive and any @ messages. Try to connect with these people and start building relationships. Engage!

What unique way do you use social media?

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Social Marketing – Know, Like, and Trust Factor

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social media annettes customer love 1You have heard it before. People do business with people. Relationships matter. People buy from people they know, like and trust.

You can put YOU into your social marketing by putting out a question on your FaceBook Page, engaging them in a conversation. On Twitter you can ask a direct question and ask your twitter followers to Direct Message you the answer and go on from there conversing with them.

The more people get to know you, the more they will like and trust you.  Find their panic button, their most pressing issue… and solve it!  The more you help others…the more sales you make. The more exposure you get on social networks…the more clients you will have that look to you for their answers!

Let’s face it, FaceBook and Twitter are the wave of the “now” in engagement tools. Use them to your advantage.

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