Your Virtual Assistant can grab your virtual Rolodex and reintroduce your business to clients that you have not seen in your shop or had contact with for whatever reason for the last year or so.
Your Virtual Assistant can start contacting them with an awesome offer to try and bring them back on as a loyal customer. Offer them a huge discount on a service or product of yours that is “too good to be true”. Chances are that 25% of them will bite on this offer and gain a new respect for you and your business which means future sales and more $$$ for you in the year to come.
Just have your Virtual Assistant call/email/snail mail them (Send Out Cards) It’s simple and it works!
Have your VA ask them “Why” they haven’t been in to see you lately. This is great feedback for you. Maybe it is a case of a simple technical issue or something you could fix for future clients. Your VA could even send them a short survey to answer, keeping it short like 1-3 questions. At the end of the call or email/mailing, entice them to come back by offering them a discount they can’t refuse. Lure them back with some awesome deal!
Remember, they are already not buying from you so the worse that can happen is that they STILL don’t buy from you by going through this process. But, chances are, they WILL BUY and become loyal followers of your product or service because of the NICE offer you just gave them. You will earn their trust. And in the world of Service… TRUST=BUY!
Your Virtual Assistant can redevelop old contacts and marketing strategies. Sometimes we as business owners are quick to be there for current or large clients, but as time goes by we can lose touch with clients that can very easily be our bread and butter style clients.
What strategies have you used and how have they worked?